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Why does Procter Gamble repeatedly call on enthusiastic amateurs to solve scientific and technical challenges? How can companies as diverse as iStockphoto and Threadless employ just a handful of people, yet generate millions of dollars in revenue every year?

"Crowdsourcing" is how the power of the many can be leveraged to accomplish feats that were once the responsibility of a specialized few. Jeff Howe reveals that the crowd is more than wise–it’s talented, creative, and stunningly productive. It’s also a perfect meritocracy, where age, gender, race, education, and job history no longer matter; the quality of the work is all that counts. If you can perform the service, design the product, or solve the problem, you’ve got the job.

But crowdsourcing has also triggered a dramatic shift in the way work is organized, talent is employed, research is conducted, and products are made and marketed. As the crowd comes to supplant traditional forms of labor, pain and disruption are inevitable, and Howe delves into both the positive and negative consequences of this intriguing phenomenon. Through extensive reporting from the front lines of this workplace revolution, he employs a brilliant array of stories to look at the economic, cultural, business, and political implications of crowdsourcing.

Jeff Howe,Crowdsourcing Why the Power of the Crowd Is Driving the Future of Business,Currency,0307396215,Customer Relations,Business planning,Contracting out,Corporate culture,Corporate culture.,Employee selection,Industrial organization,Industrial organization.,Organizational change,Organizational change.,BUSINESS ECONOMICS / Crowdfunding,BUSINESS ECONOMICS / Customer Relations,BUSINESS ECONOMICS / Entrepreneurship,BUSINESS ECONOMICS / Strategic Planning,Business Economics,Business / Economics / Finance,Business strategy,Business/Economics,CUSTOMER SERVICE,ECONOMIC THEORY,GENERAL,General Adult,Leadership,Non-Fiction,SOCIAL SCIENCE / Media Studies,Strategic Planning,United States,business; internet; technology; business books; sociology; innovation; marketing; computer; computers; economics; startup; entrepreneurship; politics; strategy; money; business plan; sociology books; history books; history; political books; video games; programming; games; virtual reality; entrepreneur; creativity; economy; venture capital; economics books; entrepreneur books; success; competitive strategy; success books; how to start a business; business development; start up; entrepreneur gifts; start up business books; startups,business;economics;business books;startup;sociology;strategy;entrepreneur;creativity;economy;venture capital;money;economics books;business plan;sociology books;history books;history;political books;entrepreneur books;politics;how to start a business;success;success books;business development;competitive strategy;start up;start up business books;entrepreneur gifts;technology;internet;computers;innovation;computer;programming;video games;entrepreneurship;startups;marketing;games;virtual reality,BUSINESS ECONOMICS / Crowdfunding,BUSINESS ECONOMICS / Customer Relations,BUSINESS ECONOMICS / Entrepreneurship,BUSINESS ECONOMICS / Strategic Planning,Leadership,SOCIAL SCIENCE / Media Studies,Strategic Planning,Business / Economics / Finance,Customer Service,Economic Theory,Business Economics,Business/Economics,Business strategy

Crowdsourcing Why the Power of the Crowd Is Driving the Future of Business Jeff Howe Books Reviews :

Why does Procter Gamble repeatedly call on enthusiastic amateurs to solve scientific and technical challenges? How can companies as diverse as iStockphoto and Threadless employ just a handful of people, yet generate millions of dollars in revenue every year?

"Crowdsourcing" is how the power of the many can be leveraged to accomplish feats that were once the responsibility of a specialized few. Jeff Howe reveals that the crowd is more than wise–it’s talented, creative, and stunningly productive. It’s also a perfect meritocracy, where age, gender, race, education, and job history no longer matter; the quality of the work is all that counts. If you can perform the service, design the product, or solve the problem, you’ve got the job.

But crowdsourcing has also triggered a dramatic shift in the way work is organized, talent is employed, research is conducted, and products are made and marketed. As the crowd comes to supplant traditional forms of labor, pain and disruption are inevitable, and Howe delves into both the positive and negative consequences of this intriguing phenomenon. Through extensive reporting from the front lines of this workplace revolution, he employs a brilliant array of stories to look at the economic, cultural, business, and political implications of crowdsourcing.

Jeff Howe,Crowdsourcing Why the Power of the Crowd Is Driving the Future of Business,Currency,0307396215,Customer Relations,Business planning,Contracting out,Corporate culture,Corporate culture.,Employee selection,Industrial organization,Industrial organization.,Organizational change,Organizational change.,BUSINESS ECONOMICS / Crowdfunding,BUSINESS ECONOMICS / Customer Relations,BUSINESS ECONOMICS / Entrepreneurship,BUSINESS ECONOMICS / Strategic Planning,Business Economics,Business / Economics / Finance,Business strategy,Business/Economics,CUSTOMER SERVICE,ECONOMIC THEORY,GENERAL,General Adult,Leadership,Non-Fiction,SOCIAL SCIENCE / Media Studies,Strategic Planning,United States,business; internet; technology; business books; sociology; innovation; marketing; computer; computers; economics; startup; entrepreneurship; politics; strategy; money; business plan; sociology books; history books; history; political books; video games; programming; games; virtual reality; entrepreneur; creativity; economy; venture capital; economics books; entrepreneur books; success; competitive strategy; success books; how to start a business; business development; start up; entrepreneur gifts; start up business books; startups,business;economics;business books;startup;sociology;strategy;entrepreneur;creativity;economy;venture capital;money;economics books;business plan;sociology books;history books;history;political books;entrepreneur books;politics;how to start a business;success;success books;business development;competitive strategy;start up;start up business books;entrepreneur gifts;technology;internet;computers;innovation;computer;programming;video games;entrepreneurship;startups;marketing;games;virtual reality,BUSINESS ECONOMICS / Crowdfunding,BUSINESS ECONOMICS / Customer Relations,BUSINESS ECONOMICS / Entrepreneurship,BUSINESS ECONOMICS / Strategic Planning,Leadership,SOCIAL SCIENCE / Media Studies,Strategic Planning,Business / Economics / Finance,Customer Service,Economic Theory,Business Economics,Business/Economics,Business strategy

Crowdsourcing Why the Power of the Crowd Is Driving the Future of Business (9780307396211) Jeff Howe Books

 

Product details Paperback 336 pages Publisher Currency (September 15, 2009) Language English ISBN-10 0307396215

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